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Byline: HELEN LOVELESS

THEY know a thing or two about tea in China and Japan. So it is a tribute to Edward Eisler's expertise that he has succeeded in exporting it to both countries.

Edward, 31, signed a deal this month to supply tea to Westin Hotels & Resorts in the Asia Pacific region. He already supplies tea to Westin hotels in Europe, Africa and the Middle East.

He decided five years ago to turn his passion for speciality teas such as jasmine into a business when he set up JING Tea, which sells to the public rolex fake and top hotels.

The teas supplied by the business, based in Lambeth, south-west London, are bought directly from farmers in India, Taiwan, Japan and Sri Lanka, with all the products ethically and environmentally sourced.

The business turned over [pounds sterling]100,000 in the first year of trading. That figure is expected to reach close to [pounds sterling]3 million this year.

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Edward says: 'When I first launched the business, there was a lack of high-end speciality teas available in this country to consumers, yet there was a growing demand for fine tea.

'We have grown rapidly and we now offer a range of teas costing anything from [pounds sterling]2 to [pounds sterling]20 for 50 grammes to luxury hotels, restaurants, caterers and consumers.

'When I set up JING Tea I hoped to define the ultimate tea standard worldwide. Our teas are now being served in London, Paris, Dubai, Beijing, Tokyo and Sydney and we are definitely moving in the right direction.' Last year Edward travelled more than 6,000 miles within China and Japan visiting producers.

He works with them to improve the quality of the tea by ensuring that the production processes are as effective as possible.

The firm has also set up factories to 'maximise quality control' at each stage of processing the tea.

As well as supplying a wide range of teas, JING Tea has branched out into offering speciality teaware and also offers training courses to corporate customers.

And Westin hotels is not the only big-name customer - the business provides teas to restaurants such as The Fat Duck in Bray, Berkshire, and retailers including Harrods.

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CAPTION(S):

A CUP OF PASSION: Edward Eisler is supplying his high-grade speciality teas to a large hotel chain in the Asia Pacific region

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